Zhenjiang Ruikang Hospital

Pain points

Wechat official account has few clicks and views, and the publicity effect is poor. It is difficult to push it accurately. Because the official account needs to be followed to receive the news, the hospital only sends the notice of seedling release on the official account, with very few views, but many people who need it It is difficult to receive vaccines that are rarely sent, such as the 9-valent HPV vaccine. Due to the small quantity, the supply is often in short supply. As a result, many people who need vaccines often call the hospital to inquire, which takes up a lot of manpower and time costs. It is impossible to see the growth of user subscription data, and it is difficult to make corresponding adjustments.

Solution

Provide convenient and fast WeChat public account subscription service, which is convenient for fine-grained customer management and message push. You can check the current number of subscribers and the number of historical subscribers in the system, and prepare precautions in advance according to the number of people. Send subscription notifications in advance to achieve the purpose of warming up. For example, starting to rush to buy vaccines at 9:00 next Monday, you can send an official account tweet in advance this week, with an official account subscription notification added to it. When users open this tweet, users who need it will subscribe. At that time, the administrator sends a subscription notification, and the user can rush to buy the vaccine in time. After subscribing to the news, the user can receive the corresponding message reminder without following the official account. If you subscribe to the notification and follow the service account, the message notification will be sent to the service account. If you subscribe to the message but do not follow the service account, the message notification will be sent as a service notification. Manage the custom menu of the official account, automatically send information after following, support graphics and second messages.

Achievement

It facilitates the operation and management of market personnel, realizes refined operations, reduces the workload of operations, improves the efficiency of content dissemination, greatly increases the number of users, and enhances user stickiness.