Shanghai Xuanlong Gardening

Pain points

The unit price of ordinary gardening products is not high, and you can directly place an order for delivery and purchase on public platforms such as Taobao, Meituan, and Pinduoduo. To stand out on these platforms, on the one hand, you need to buy platform traffic at a high price and advertise, and on the other hand, you need to continue to fight price wars, and set the prices of your own products lower than those of other stores. At the same time, it is also necessary to accept commissions from certain platforms.

Although large platforms can bring in traffic, the loss of traffic is also very serious. Users have a lot of choices, and they are likely to be attracted by a low-priced product or a special offer from other merchants. Then I won't come back to spend again in the future.

Solution

Gardening merchants use a combination of small programs and large platforms. For customers brought in through platform drainage, we recommend customers to place an order in the Mini Program next time to enjoy membership, coupons, distribution and other special functions. At the same time, it operates its own customer group, answers gardening-related questions for customers in the group, regularly distributes coupons for mini-program products in the group, and encourages users to recharge, share, and join groups in the mini-program. Use the tool of Mini Programs to retain customers from the platform. Convert the public traffic from these platforms into your own private traffic, and cultivate new customers into your loyal customers.

Achievement

Through WeChat's huge circle of friends, customers with private traffic can use the mini program to endorse the service of the merchant without knowing it, and obtain more user traffic that belongs only to the merchant itself, thereby acquiring more customers.